Early Career: How to Write a Good Blog Post

We would like to encourage early career researchers to produce a blog regarding their work. As well as becoming increasingly recognized as a powerful tool for disseminating and making researchers’ work more visible, they can also provide a highly accessible digest for a larger, and less specialized audience.

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Guidelines:

  • Be short – around [500-800] words is an appropriate length
  • Adopt an informal, journalistic style rather than academic writing.
  • Be accessible to a less specialist audience, so any complex terminology should be explained clearly.  Simple examples, or even images, can help to provide context and clarification of terminology and research concepts.  
  • Make the purpose of the blog post clear in the introductory sentences.
  • Organize the content. Blog posts can have an overwhelming amount of information for the reader. Therefore, it can  be helpful to divide the post in subsections. Information can be organized into sections, questions, lists, or tips. To clearly organize the content, you can start with making an outline of your post. What points do you want to cover and what is the best order for it?
  • Make it clear whether or not you are writing on behalf of an institution. A blog entry can also be an opportunity to make a more personal statement about your interest in your research or work.
  • Provide references in footnotes or provide a link for readers who wish to learn more about the topic.
  • If you wish to include images from the article in the blog entry, then it is important to ensure that any permission sought should cover this additional use. Alternatively, royalty free images can be found in a number of online repositories such as Wikimedia, Commons and Morgue File.

Please do not hesitate to get in touch with us if you want further guidance or discuss your blog post at blog@sustainablescientists.org.